GoldenFrog Studio - New experience with Chadstone Shopping Centre Pop-up Store design

15th Aug 2023, Designer: Justin Luo

What is a Pop-up Store?

A pop-up shop is a temporary retail space that is typically used to introduce a new product line, test a new market or generate awareness for a product or cause. Pop-up stores are typically set up in areas with high foot traffic such as busy streets, malls, and city centers.

What is the benefit of the Pop-up Store?

Usually, Australian stationery store has a long contract period. The contract for the rent period is considered more than 5 years. However, without knowing whether your brand is going to sell or not, a long rental period is a high-risk action for your business. Clients would like to pay a higher yearly rent for a Pop-up store and test their brand before renting a stationery store.

Design ideas:

Design keywords:

1. Attractive Design

2. Modularized Units

3. Visible and highlight Logo display

4. Multiple color solutions

5. Self Supporting Units

6. PortableUnits